Does your project have a Full Stack Marketer?

 

In my mind's eye, a stack harkens back to the industrial age and that of a smoke stack. In to-day’s digital economy, however, a full stack marketer is conversely that individual who provides steam, drive and accountability for a project or start-up.

The reason 9 out of 10 startups fail to-day is because they never find product/market fit. For any digital launch to succeed you need to find and engage your core audience and that takes marketing.  

To succeed, it’s critical to have a full stack marketer on your project.  This individual drives growth at an early stage of a project and works the full digital landscape.

What gives a full stack marketer credibility is having enough exposure and experience across all levels of the marketing stack.  They are able to make the right calls on how to spend time, money and resources in order to maximize value.  It’s not enough to know how to develop strategy they need to know how to execute.

Working with a broad set of marketing skills, full stack marketers are typically curious, continuous learners who are accountable and driven.  They research and map a digital plan, design templates and landing pages, write SEO friendly copy that tells a story, code emails and launch reach campaigns with google or facebook. They analyze digital traffic and focus on winning tactics that deliver lots of steam and a solid return-on-investment.

As quoted by Michael Haupt  “The key skill of an experienced full stack marketer is being able to ignore the “bright shiny object syndrome” of whatever the latest marketing trend happens to be be.  Instead they focus on marketing principles and draw from a rich and varied set of experiences and tools to apply tried and tested approaches to each specific situation”.

Here’s what a full stack marketer needs to know:

MARKETING & SALES

  • SEO - How to acquire visitors via organic search by targeting the right keywords, building links, and optimizing your site
  • PPC - How to write, price, and choose keywords to drive targeted traffic at the right acquisition cost
  • Social Media - How to identify, build, and engage an audience on social platforms
  • Email marketing - How to segment and engage your audience while navigating changing email rules
  • App Store Marketing - How to optimize your app store listing to acquire users via app store search
  • PR - How to make a splash with a new announcement, either with a traditional press release or in coordination with media outlets
  • Business Development - How to create and maintain partnerships to strategically grow your business

CREATIVE

  • Design & Copywriting - How to design and write a compelling story that draws in your audience, whether in a blog post or a 140 character tweet
  • Content Marketing - How to create compelling and shareable media

TECHNICAL SKILLS

  • Analytics - How to measure and assess changes to performance against a baseline metric
  • A/B Testing - How to locally optimize your site by making small tests
  • Landing Page Optimization - How to serve a page for a specific audience and use it to convert them to your goals
  • Basic HTML/CSS/Javascript - How to make changes to your product or service to enable your marketing goals

For your full stack marketer, give Audrey Yates at Face Time Sales Presentations a call at 647-340-0069

Is your Digital Strategy Holistic?

Regardless of the size of your business, having the right digital marketing team in place to execute your business vision, with success, is to-day’s most in-demand marketing priority.

As surveyed by CMO, Chief Marketing Officers have confirmed that website design, interaction and conversion is the #1 area having the biggest impact on revenue generation.

Finding a trusted digital team with business acumen, design-artistry and a techno savvy aptitude who work well together is the marketing talent and skill in demand to-day.

To bring your vision to fruition your team needs to be on-side with your plans from the start, firstly developing your website and then your digital campaigns.  

The cost of entry of  any marketing relationship is a helpful, handy and reachable team.  More important and currently in demand is a team who can develop business-marketing strategy, adopt non-traditional thinking and assume accountability for digital growth.  

Do you have the right metrics in place?   

To-day’s business centric model is all about clear business metrics versus yesteryear’s brand centric benchmarks of awareness, recognition and advocacy.  

Real time metrics means your team gathers customer insight in real time, are competent with analyzing data and open to sharing intelligence so that business goals are achieved.

Knowing and understanding both your business metrics and website’s metrics is essential.  Your website’s metrics are a built-in relevancy gage which allow google analytics to flag google adwords on the quality of your site and campaign.  

Your website feeds google data about your site’s relevancy and quality for all searches to your website.

Why Holistic Content is important?

Holistic website content is content that is perfectly aligned to a user’s search intent.  

These days, 82% of shoppers research online before they buy and according to Google,  customers make between 2 to 4 website visits before a purchase with less than 4% converting on the first visit.

Planning a holistic content approach will increase website users and conversions  whether it’s a call, email or actual purchase.  High quality website content means strong user behavior with high click-through-rates, increased time spent and low bounce rates.

When your next project requires a holistic digital strategy check out Face Time Sales Presentations recent work with Robinsons Home Hardware.