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Is your Digital Strategy Holistic?

January 11, 2017
Planning a holistic content approach will increase website users and conversions whether it’s a call, email or actual purchase. High quality website content means strong user behavior with high click-through-rates, increased time spent and low bounce rates.

Regardless of the size of your business, having the right digital marketing team in place to execute your business vision, with success, is to-day’s most in-demand marketing priority.

As surveyed by CMO, Chief Marketing Officers have confirmed that website design, interaction and conversion is the #1 area having the biggest impact on revenue generation.

Finding a trusted digital team that is diverse with business acumen, design-artistry and a techno savvy aptitude who work well together is the marketing talent and skill that's in most demand to-day.

To bring your vision to fruition your team needs to be onside with your plans from the start, firstly developing your website and then your digital campaigns. 

The cost of entry of any marketing relationship is a helpful, handy and reachable team. More important and currently in demand is a team who can develop business-marketing strategy, adopt non-traditional thinking and assume accountability for digital growth. 

Do you have the right metrics in place?  

To-day’s business centric model is all about clear business metrics versus yesteryear’s brand centric benchmarks of awareness, recognition and advocacy. 

Real time metrics means your team gathers customer insight in real time, are competent with analyzing data and open to sharing intelligence so that business goals are achieved.

Knowing and understanding both your business metrics and website’s metrics is essential. Your website’s metrics are a built-in relevancy gage which allows google analytics to flag google adwords on the quality of your site and campaign. 

To summarize, your website feeds google data on your site’s relevancy and quality for all searches to your website.

Why Holistic Content is important?

Holistic website content is content that is perfectly aligned to a user’s search intent. 

These days, 82% of shoppers research online before they buy and according to Google, customers make between 2 to 4 website visits before a purchase, with less than 4% converting on the first visit.

Planning a holistic content approach will increase website users and conversions whether it’s a call, email or actual purchase. High quality website content means strong user behavior with high click-through-rates, increased time spent and low bounce rates.

When your next project requires a holistic digital strategy check out Face Time Sales Presentations recent work with Robinson Home Hardware.

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