My marketing and communications skills have been developed at a local level, within large enterprises and with global ad agencies. Most recently, I have been accountable for generating demand at a local level and for online brands such as Pollocks Home Hardware, a Barbecue e-comm site, Mainstream Leasing - a commercial leasing broker and for other small business owners.
As a curious, problem-solver, who is resourceful and responsive to change, I enjoy learning, leading and contributing to cross-functional teams in the development of omnichannel marketing campaigns.
Researcher, marketer and digital strategist with an innate ability to read data, develop presentations and a vision for communicating a brand's benefits with storytelling to evoke emotion and consumer engagementj.
Solid comprehension and use of Google Analytics (now Google Analytics 4) for quantitative analysis, planning and reporting purposes.
Strong interpersonal skills to lead, collaborate and infuence, either remotely or in-house, dispersed teams comprising owners, managers, web developers and content creators for digital campaigns.
Organized, designed and launched CMS and e-commerce websites for local retailers, a commercial leasing broker and other small business owners.
Digital targeting skills with SEO, blogs, google ads, facebook & instagram's platform, twitter, email systems and marketing automation segmentation to create ad awareness which drives interactions and in turn events.
Proficient in using content creation tools and systems such as Google Analytics, Google Adwords, Wordpress, Woo-Commerce, Webflow, Mailchimp, SharpSpring, Adobe Photoshop, Canva, Facebook, Instagram, Twitter, Linkedin, Google Drive Apps, Google Meet, Zoom, Microsoft Suite - PowerPoint, Adobe Connect. Adaptive systems integrator and fast learner of systems
Invested and onboarded with SharpSpring (now Constant Contact) an end-to-end marketing automation system for small to medium size organizations with a built-in CRM, email distribution and analytics dashboard.
Built awareness of a secure, enterprise, online web-conferencing and training tool - Adobe Connect in Canada, the Caribbean and for financial institutions.
Digital Marketing & Social Media Consultant - Self-employed - 12 years
Adobe Connect Web-Conferencing & Training Consultant - Self-employed - 6 years