About Audrey

Audrey Yates’ Resume - Digital Marketing Manager

My marketing and communications skills have been developed at a local level, within large enterprises and with global ad agencies.  Most recently,  I have  been accountable for generating demand at a local level and for online brands such as Pollocks Home Hardware, a Barbecue e-comm site, Mainstream Leasing - a commercial leasing broker and for other small business owners.

As a curious, problem-solver, who is resourceful and responsive to change,  I enjoy learning, leading and contributing to cross-functional teams in the development of omnichannel marketing campaigns.

Key Accomplishments

  • Strategist, Leader, Account Manager, Collaborator, Trainer & Mentor - 20+ years
  • Researcher, marketer and digital strategist with an innate ability to read data, develop presentations and a vision for communicating a brand's benefits with storytelling to evoke emotion and consumer engagementj.
  • Solid comprehension and use of Google Analytics (now Google Analytics 4) for quantitative analysis, planning and reporting purposes.
  • Strong interpersonal skills to lead, collaborate and infuence, either remotely or in-house, dispersed teams comprising owners, managers, web developers and content creators for digital campaigns.
  • Organized, designed and launched CMS and e-commerce websites for local retailers, a commercial leasing broker and other small business owners.
  • Digital targeting skills with SEO, blogs, google ads, facebook & instagram's platform, twitter, email systems and marketing automation segmentation to create ad awareness which drives interactions and in turn events.
  • Proficient in using content creation tools and systems such as Google Analytics, Google Adwords, Wordpress, Woo-Commerce, Webflow, Mailchimp, SharpSpring, Adobe Photoshop, Canva, Facebook, Instagram, Twitter, Linkedin, Google Drive Apps, Google Meet, Zoom, Microsoft Suite - PowerPoint, Adobe Connect.  Adaptive systems integrator and fast learner of systems
  • Invested and onboarded with SharpSpring (now Constant Contact) an end-to-end marketing automation system for small to medium size organizations with a built-in CRM, email distribution and analytics dashboard.
  • Built awareness of a secure, enterprise, online web-conferencing and training tool - Adobe Connect in Canada, the Caribbean and for financial institutions.

Experience

  • Digital Marketing & Social Media Consultant -  Self-employed - 12 years
  • Adobe Connect Web-Conferencing & Training Consultant - Self-employed - 6 years
  • Marketing Consultant - Tactics Marketing - SGCI - Self-employed - 5 years
  • National Media Manager - Labatt Breweries of Canada - 5 years
  • Vice President, Director of Broadcast Buying - Initiative Media - 10 years
  • Media Planner - J. Walter Thompson - 3 years

Education

  • SharpSpring now Constant Contact - Marketing Automation - Trained
  • Google Adwords Certified - most recently with Linkedin assessment tools   
  • Adobe Connect Web-Conferencing & Training - Enterprise System
  • Strategic Management Certificate - York University
  • Canadian Media Directors Council Certificate
  • Bachelor Business Administration, Marketing - Acadia University

Recent Volunteer Work

  • Skills for Change - Business Mentor - 2019-2022
  • TRIEC (Toronto Region Immigrant Employment Council) - Mentor - 2020-2021
  • The Garden Party - Coordinator - Community Giving Garden - 2007-2013

Where Ideas + Design + Technology work BEST!

Let's talk and we'll share straight talking digital marketing advice around the best ideas and the best system/ program to deliver results for your business.
Business Name: Face Time Sales Presentations