The disruption of 2020, due to COVID-19, has meant that retailers need to be even more nimble and service oriented than ever.
For Spring 2020, Pollocks Home Hardware invested in a facebook campaign to communicate a unique No Hassle Barbecue Set Up service offer.
Customers have responded positively to the offer of having an old barbecue taken away when they purchase a new barbecue. Barbecue sales, throughout April and May, have been consistent and steady for Pollocks BBQs.
The facebook campaign was designed with a series of ads that rapidly communicated a unique No Hassle Service offer and reached customers while they were staying at home. The ads lead customers to Pollocks' e-commerce website where a customer can learn more about the offer, shop for products and purchase online.
It has never been more important to provide customers with service. Having an appealing promotion or service offer, authentic storytelling photos and thoughtful call-to-action messaging is critical for differentiating your business and driving online sales.
During challenging times, what gives a business its competitive advantage is a timely service offer, the right image and detailed copy messaging plus an ability to reach customers.