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Retail Bicycle Store: Digital Marketing Case Study

Facetime Presentations re-launched West Side Cycle's website and helped the bike store stand out from the crowd with authentic creative and a mobile friendly website.

In the Fall of 2018, it was timely for West Side Cycle (WSC) to consider a website re-launch and transition to the Webflow platform in order to comply with Google's requirement for all websites to be secure with a SSL certificate.  

West Side Cycle's website had not been updated for several years and it was timely to refresh the site's look and feel with fresh photography and a new design on the Webflow system.

Previously created assets and navigation elements from his previous website were maintained such as logo, color scheme and map directions. A strong call-to-action phone number has high visibility on every page for each of access by mobile users.

Aside from changing platforms, the biggest change was the site' navigation which was improved and streamlined so that sales and service were clearly separated. Each sales line received a dedicated page which was optimized around Bikes, Accessories,Trailers and Child Carriers.

The Webflow system, provided image flexibility with differing images shown on desktop versus mobile which enabled West Side Cycle to capitalize on a previously commissioned illustration.

The footer was significantly improved and a simple contact form built into the footer on all pages. All form inquires are archived within the Webflow system and can be quickly accessed.

William is pleased that control of his domain name and Webflow hosted website are under his own account name and he is ultimately in control of his on-line assets.

"I like Facetime Presentations a lot. My website and social media pages were money well spent. She did a fabulous job on my website".William Martinen - Owner - West Side Cycle

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