Here’s how to bridge your eCommerce business with a vision?
In eCommerce today, if you want to go fast and far you’ll need a talented and savvy business team who can work remotely with a shared vision to achieve positive outcomes.
Together with Continuum Software Solutions, the home repair services offered by Pollocks Home Hardware and their eComm barbecue website have been totally refreshed to improve the search performance for both of these sites.
As a lean team, we offered a clear vision and priority to improve the overall design and navigation in order to be easily found by the search engines. You see, having prospective customers find you via an organic search means you connect with visitors who have a genuine interest and strong intention to buy the services and products on your sites.
The Pollocksbbqs.ca site has 5 key brands and over 130 products with sales support provided by Pollocks Home Hardware’s brick and mortar location in Toronto. Key improvements to the sites included:
When creating business relationships, whether online or in person, it all comes down to trust. And having a great website experience means Pollocks is able to communicate a high level of trust to first time visitors to their website. Early outcomes confirm an increase in calls and online sales.
These days, in order to stay compliant with search requirements, refresh cycles for service based websites or serious eComm sites are becoming shorter and shorter. For larger enterprises, refresh cycles are moving to every 2 years from every 3 to 5 years.
For your next website refresh, it is essential to have a trusted digital account manager and development team on board. Together we offer clarity, competency and business maturity when bridging the many digital divides between old and new designs, platforms, servers and systems.
Take a look-see and let us know what you think.
Digital Thinking for Business