We all have our own unique tribes of friends, family, peers and customers who like us, promote us and who may even buy our service or product.
But how do your tribe mates even know you exist?
Here’s what a realtor, a mortgage broker and digital marketing consultant had to say about Talkin’ to your Tribe at a recent ReMarkTO Meet-Up session.
Prior to the digital highway, one’s tribe was typically related by blood or marriage. These days a tribe is sweetly unique to you and may or may not include family connections, Your tribe(s) are your peeps. Those people who like you, love you, ultimately recommend you and who do business with you.
Your tribe(s)’ size and mix of people will always be unique to you and your business. By its definition, a tribe’s size is small, more of a niche than a mass of people. It’s your community of fans, friends and believers who support you and your business. Undoubtedly, your tribe hails from all walks and corners of life and certainly is not large.
In order to talk to your Tribe, you need to own your digital assets including creating and publishing your own content. To-day’s digital networks and apps allow you to publish content that is authentic to your voice. In turn, these social storage houses allow your tribe mates to view, comment and share your news with their tribes and their networks.
To talk to your tribe, your first priority is to lay digital bricks with a website that has spokes to talking sticks better known as your social media sites. Essential tools required to start a conversation are an SEO-responsive designed website, an e-newsletter and/or blog, a facebook business page and a Google My Business map locator.
Depending on your targeting and message, additional and optional networks to consider might be: Twitter, Instagram, Linkedin and Youtube depending on your interest in personalities, young demographics, professionals and video.
To effectively use talking sticks a business owner needs to make a consistent commitment to sharing information about their business. Ideally, on at least a monthly basis, you need to share news about your business. By demonstrating your passion and commitment to your business, you create trust and in turn a solid influencer network amongst your tribe mates.
Your custom communications system of talking sticks typically comprises an SEO-responsive designed website, blogs and/or e-newsletters and social media posts. These digital tools allow you to publish for FREE, however, you do need to invest in time to create and publish content.
In letting your tribe know what you’ve been up to, your published content becomes a permanent online footprint to your business. As the number of footprints increase to your web and social sites the number of searches and calls to your business will grow. With a commitment to publishing content for your tribes, lots of opportunities will also arise for advertising your content to a broader target group on social media networks.
Our 60 Minute Tribe Talkin’ video at the top of the page features panelists Marcy Berg, Dave Chomitz and Audrey Yates sharing their knowledge on how to talk to your tribe. The panel was moderated and the video created by Addy Saeed.