This Spring saw the launch of Len's Pick and Len's first post called the Kindling Cracker for Pollocks Home Hardware.
This digital campaign integrated email , a blog and facebook to create awareness of Pollocks Home Hardware as the place to shop for high quality and innovative products.
The email post was delivered to existing customers, the blog post designed for organic search over the long-term while the facebook campaign targeted new customers in Toronto who expressed interest in wood burning fireplaces and the cottage life.
Instantly, the number of visitors to the website doubled and sales of this unique product kicked in immediately.
Len is very pleased and committed to maintaining consistency in publishing digital content called Len's Pick.