In my mind's eye, a stack harkens back to the industrial age and that of a smoke stack. In to-day’s digital economy, however, a full stack marketer is conversely that individual who provides steam, drive and accountability for a project or start-up.
The reason 9 out of 10 startups fail to-day is because they never find product/market fit. For any digital launch to succeed you need to find and engage your core audience and that takes marketing.
To succeed, it’s critical to have a full stack marketer on your project. This individual drives growth at an early stage of a project and works the full digital landscape.
What gives a full stack marketer credibility is having enough exposure and experience across all levels of the marketing stack. They are able to make the right calls on how to spend time, money and resources in order to maximize value. It’s not enough to know how to develop strategy they need to know how to execute.
Working with a broad set of marketing skills, full stack marketers are typically curious, continuous learners who are accountable and driven. They research and map a digital plan, design templates and landing pages, write SEO friendly copy that tells a story, code emails and launch reach campaigns with google or facebook. They analyze digital traffic and focus on winning tactics that deliver lots of steam and a solid return-on-investment.
As quoted by Michael Haupt “The key skill of an experienced full stack marketer is being able to ignore the “bright shiny object syndrome” of whatever the latest marketing trend happens to be be. Instead they focus on marketing principles and draw from a rich and varied set of experiences and tools to apply tried and tested approaches to each specific situation”.
Here’s what a full stack marketer needs to know:
If you're interested in having a conversation with a full stack marketer, book time with me.